With over 33 million followers on Facebook and binge-watching addicts in 130 countries, it’s safe to say Netflix knows what’s up when it comes to keeping fans engaged. But to really be entertainment’s biggest fan, you have to consistently give devoted viewers what they really want: More.
With over 1,000 hours of Netflix original content planned for 2017, there's a huge opportunity to get even more eyeballs on your social media and more fingers on the share button by rolling out never-before-seen creative content that keeps them coming back for more.
Why animation? Aside from being attention-grabbing eye candy, animated GIFs are versatile, packed full of personality, and connect with fans in a quicker and more engaging way than video or stills.
After hours and days spent binge-watching shows, viewers feel like they’re in an intimate relationship with their favorite characters. Imagine their excitement to see their "BFFs" in a fresh new way right before the new season about to launch. It's instant share-worthy material. Plus, animation is fun - an essential part of the Netflix brand. It ups the entertainment factor exponentially. And that’s what it's all about right?
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